“Love Blue” Tokyo Designers Week

Last week,  thousands of creators and design enthusiasts descended on the world’s trendiest capital for Tokyo Designers Week— the 25th annual design event that brings together variety in design. The theme of Tokyo Designers Week for this year was “Environment” and was to be regarded as not just natural environment concerning issues such as global warming but in a more collective means of “living environment” including conditions of our mind and body in  affluent living.  Visitors were not only able to meet the young avant-garde designers and become familiar with their work but also to buy self-produced or limited edition pieces directly from the designers.
design boom,globally gorgeous,maienza wilson globally gorgeous,wow boyz,24 degree,design,designers,tokyo,japan,student exhibition,sustainability,sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,led,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010
Throughout the event, participating corporations, organizations and independent designers introduced new environmental approaches and solutions. As most people were using the term “green“, Blue, actually “Love Blue,” was the theme of this year’s exhibition. “Blue is the color of the sky and the sea as well as the technology of the future.”  With a total of 353 exhibitors, the main event has been divided into 18 categories relating to the environment, from water and air to playing and living,  to organic and energy,  to eating and sleeping.
design boom,globally gorgeous,maienza wilson globally gorgeous,wow boyz,24 degree,design,designers,tokyo,japan,student exhibition,sustainability,sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,led,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010
Dezeen and Design Association teamed up to give Ten designers and artists a free exhibition and some construction budget space in the Environmental Container Design & Art Competition during this competition.  The winner, Hope Tree, designed by 24 degree Studio,  created a mesmerizing installation that combined paper and light within a 20-foot shipping container. The openings were illuminated by LED string lighting, which allowed for coverage of the entire space with minimal watt usage.
design boom,globally gorgeous,maienza wilson globally gorgeous,wow boyz,24 degree,design,designers,tokyo,japan,student exhibition,sustainability,sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,led,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010
The entire space was situated within that  container, providing an opportunity to emphasize the representation of a tree at the center of the space.  The openings were backed with a tracing paper which acted as a diffusing surface for the LED string lighting behind it.  “Throughout ages the tree has been the most primitive form of a shelter, garden, and, most importantly, our companion. With human innovation and intervention, a tree has been contributing to our lives taking a different form, from a simple paper sheet to a complex house.” The Hope Tree installation was envisioned as a spatial condition that intended to question our surroundings as we know them and hoped to generate a discussion and understanding among the visitors about the place of our everyday life, our environment. “Lately, we are bombarded with products that try to deal with the consequences of environmental damages throughout the world, but occasionally we overlook the roots of these occurring problems by not fully understanding our environment,” explained 24° Studio about the design.
design boom,Globally Gorgeous,maienza wilson globally gorgeous,Wow Boyz,24 degree,Design,designers,tokyo,japan,student exhibition,sustainability,Sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,LED,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010
Other exhibitions included the Student Exhibition in which the theme was Red List-Endangered Species. The Red List holds all creatures being threatened with extinction on this planet.  The reasons are delivered from us, human-beings, due to our convenience-oriented behavior.
design boom,globally gorgeous,maienza wilson globally gorgeous,wow boyz,24 degree,design,designers,tokyo,japan,student exhibition,sustainability,sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,led,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010
Products available to buy directly from creators in the Tent Shop.
PROFESSIONAL EXHIBITION

The Professional Exhibition was a special group exhibition by designers recommended by DESIGN ASSOCIATION committee members or past exhibitors. This exhibition category is for both domestic and international designers to present new works or concept models. Highly designed furniture under the theme of environment was exhibited.

design boom,globally gorgeous,maienza wilson globally gorgeous,wow boyz,24 degree,design,designers,tokyo,japan,student exhibition,sustainability,sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,led,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010

CUBE is an open-call exhibition centered towards interior and products design. The theme of this year was “Product-Furniture under the theme of Environment”.  This exhibition space is becoming a trend setter and a meeting place for designers to exchange information and ideas.
design boom,Globally Gorgeous,maienza wilson globally gorgeous,Wow Boyz,24 degree,Design,designers,tokyo,japan,student exhibition,sustainability,Sustainable,sustainable design,sustainable materials,sustainable design materials,sustainable fashion,eco conscious,eco furnishings,eco friendly,eco-conscious,hope tree,paper led,LED,contest,winner,design award,container,environmental design,environment,led lighting,tokyo design awards 2010

The  Container Exhibition, mentioned above featuring the winner, Hope Tree, was another one of the main contents at the show. Using a shipping cargo container, corporations, organizations, schools and designers could create interactive contents that stimulate our five senses from various elements like light, imagery, sound and aroma;  in addition, this exhibition category allowed the exhibitors to truly create their own unique worlds. Visitors could encounter and be captivated by various design expressions,  from interactive installations and art exhibitions to containers with an eye-catching window display.

Another not-to-be-missed event for next year’s calendar!

Sorry, Comments are Closed.

You'll have to take it up with the author...

Best of Houzz 2014 - Design
This professional's portfolio was voted most popular by the Houzz community.
Awarded on January 30, 2014